The prif™ brand is owned by Priferential Accessories Ltd, a UK based private limited company that was established in March 2015. The business is headquartered near St Albans, Hertfordshire in England and has two main shareholders. The management team have extensive experience in the games industry and have worked at Sega, Nintendo and with other accessories brands. The objective of the business is to become a major international player in the accessories market with a focus on innovation and product quality. Whilst the focus in the short term is on the gaming market, the company has ambitions to expand into other sectors such as wearable technology and mobile. Any media or investor requests should be channelled via the Ask the Team web form where the appropriate drop down subject can be selected.